Did you know? The YouTube video, “Baby Shark Dance” had over 10.4 billion views. If you think about it, there’s approximately 7.9 billion people in the world, so that means most YouTube users have seen this video. (The reason there’s more views than people in the world is because many people have played it multiple times.) This statistic alone testifies to how many people are actively using this app. YouTube is extremely influential, you can find videos that families have posted of memories, food and craft tutorials, music and so much more. Many companies have joined YouTube to give a fresh perspective on what their company has to offer and to make them more relatable. Our class textbook, Essentials of Social Media Marketing, by Michelle Charello gives an outline of a good content strategy for YouTube. First, include a channel trailer to essentially introduce your product/service to potential customers. Second, experiment with different types of video content such as inspiratio...