Today I’m going to give a brief overview of how to find your personal brand. After reading the chapter about personal branding in the book, The Essentials of Social Media Marketing , by Michelle Charello, I want to share some of the concepts I found intriguing and how you can develop your own! Your personal brand is others' perception of you and you can shape that in many ways. The first step to finding your own personal brand is to look for your target audience. What companies would you like to work for and what part of your degree would you like to utilize? If you don't go to college, that's totally fine. Any training toward your future career can help shape you personal brand just the same. If you’re like me and have a major and multiple other areas of study, it can be hard to decide. I’m majoring in accounting and have it narrowed down to performing audits for various companies in the public accounting field. The second step to developing your personal brand is to fi...