Hi everyone! Keeping up with the theme of informing you all about what I’ve been learning in my class’s textbook, I will be writing this blog about the innerworkings of Twitter’s algorithm, format and how I feel about the usability of this form of social media. I had Twitter my senior year of high school to keep up with sports events in the high school I went to and my friends. I didn’t follow any businesses. I deleted it and recently redownloaded it 3 years later to see if anything had changed and it hadn’t too much. According to the textbook, “Essentials of Social Media Marketing” the algorithm relies on ranking signals such as recency of the tweet, relevancy (involving keywords), engagement (likes, comments, retweets), the number of followers of the user and location relative to the specific user. Most tweets I’ve seen on my feed were from those I follow, from where my hometown is and those accounts that many people follow (like Elon Musk). Now that I’ve downloaded Twitter again, I’...