Hannah's Amazing Blog

This past week in class we watched a movie on Netflix called the Social Dilemma. This movie illustrated how dangerous our addiction to technology and social media is. One scene that really stood out to me was when the mother in the movie told her family that they should all put their smartphones in a locked box for one hour while they ate dinner. Halfway through dinner, the daughter took a hammer and shattered the lockbox because she couldn’t bear to be without her phone. To be honest, that’s extremely pathetic that she couldn’t go without her phone for one hour to talk to her family at dinner. This movie also emphasized that we are “the product” the Big Tech companies are selling. Social media platforms such as YouTube, Instagram and so many more collect our data to find out what we enjoy engaging with and sell that information to advertising companies, so they can better tailor ads to us. This is not limited to social media companies, Google and even Netflix are guilty of the same th...

On March 24, I attended the 2023 ONU Social Media Workshop. There were plenty of interesting speakers to listen to, so I will give you all the main points of these presentations that I found stuck with me. The first speaker was a man by the name of Steven Miller. He graduated from ONU with a political science degree, but now works at Disney World with the marketing team. He instructed us all to be open to any possibility and to continue saying yes to all good opportunities being given to us. He writes the Disney Parks blog and through this experience realized that if you start writing something, you can always edit it later. From this presentation I learned to have hope, use my emotions to convey experiences to others, and most importantly to be authentic. His speech was truly inspiring, but I expected nothing less, coming from an employee of one of the most magical places in the world! The second presentation was done by two employees of Airstream. From this presentation, I learne...

  Social media advertising is very important for a business to do. After reading chapter 3 about social media advertising in the book, Essentials of Social Media Marketing , by Michelle Charello, I have some things that I learned, that I would like to share. To successfully advertise and catch the consumers attention, businesses will use what is called the ad funnel. It starts off by sparking awareness, whether that’s through a video on Twitter, an infographic on Instagram or even a blog/article online. Then it funnels down into sparking interest in the product/service by throwing in a customer testimonial (gets you to trust them), case study or a webinar. The more information they give you about a product, the more likely you are to consider it. No one likes to be out of the know. Finally, they get you to take action. This could be from a free trial, demonstration or a coupon. Most people love discounts or things that are free, so that’s when you get hooked. To be able to properly...