Social Media Advertising

 Social media advertising is very important for a business to do. After reading chapter 3 about social media advertising in the book, Essentials of Social Media Marketing, by Michelle Charello, I have some things that I learned, that I would like to share.

To successfully advertise and catch the consumers attention, businesses will use what is called the ad funnel. It starts off by sparking awareness, whether that’s through a video on Twitter, an infographic on Instagram or even a blog/article online. Then it funnels down into sparking interest in the product/service by throwing in a customer testimonial (gets you to trust them), case study or a webinar. The more information they give you about a product, the more likely you are to consider it. No one likes to be out of the know. Finally, they get you to take action. This could be from a free trial, demonstration or a coupon. Most people love discounts or things that are free, so that’s when you get hooked.

To be able to properly post a social media advertisement yourself, you must remember these key things. First of all, find your target audience. You wouldn’t want to advertise glittery perfume to a guy that hunts on most weekends. Second of all, you want to include a clear call to action. If the customer is confused about what you are even trying to promote, they most likely won’t purchase it. And finally, you want to monitor the performance of your advertisements and keep putting out new ads with fresh strategies to keep people entertained and informed.

In conclusion, I would suggest getting familiar with the ad funnel (that most businesses with an online presence use), find your target audience, include a clear call to action and most importantly monitor the performance of your ads to continue making improvements.