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How to Market on LinkedIn

 


LinkedIn’s users are primarily business professionals and those in college searching for a full-time job. Connecting with people on LinkedIn is an easy way to stay in touch and find out more information on what others do for work. Many businesses have LinkedIn pages and job recruiters frequently message those they think would be a good fit for the company.

I use LinkedIn to share my achievements, skills, activities, and prior work experience. I get contacted by recruiters often urging me to apply for various jobs. I’m connected not only with fellow college students, but those I have worked with at Rea and Associates and business professionals that have accounting experience in the greater Cleveland area (where I am from). I’ve reached out to many asking for insight on navigating the job search in the accounting world and have found that many are quick to reply and offer advice. I get ads for accounting firms, companies in my area and even data analytics software programs. These ads tailor to me very well as I am a senior accounting major. I even get ads for various master’s programs for accounting. I have only made one post so far and that was to thank Rea and Associates for hiring me as an intern this past summer and also to thank those that helped me get settled into working and answered all my questions.

According to the Essentials of Social Media Marketing textbook by Michelle Charello, the most relevant content for users was content that helped them stay informed about news in the industry they work in, stay informed on the latest news from companies of interest and informed of current trends in the workforce. To come up with ads tailored to specific users, a target audience must be established. To do this, LinkedIn uses an algorithm and pairs ads based on the amount of work experience and education a user has. It also uses demographics such as age and gender and their interest to determine what the user would like to see show up on their feed. Most businesses can utilize this social media platform for advertising by tapping into the business logistics and hiring sides of their company. Putting out ads that make people want to work for and learn more about the company are most beneficial. Inserting a “call to action” link is imperative because it increases engagement with the company.

I’d have to say LinkedIn is probably one of the easier platforms to use for marketing because users have a lot of information about themselves on their profiles, which is public knowledge. They also might be more willing to learn about the company in case they want to work there sometime in the future. I think this app is a great way to reach out to those in your industry and makes it so much easier to find the job you’d like. Networking is a great tool and unlike most social media platforms, LinkedIn is almost solely made up of those who want to further their career and excel in their specific industry.


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