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Snapchat: The Underrated Social Media Marketing Platform

I grew up using Snapchat. The ease of use and new ways to communicate made it almost more popular to use than texting in my high school. For those of you who may not know, it gives you the option to take a picture or video and send it to one person or whole group of people. It’s free of charge to send messages, which some find more appealing because all you need is to be connected to Wi-Fi or data. You can also chat and video call. Many people share pictures on their story (all your followers can see those) and some even share on the public story for the area they live in. Snapchat has “spotlight” reels as well, which mimic TikTok but are less user friendly. Finally, Snapchat has a feature called “Snap Maps” where users can see where everyone is that shares their location with them. Influencers on Snapchat tend to have a yellow star by their name and in order to keep a solid presence, they post virtually their entire day on Snapchat. Some will post video or picture testimonials to sell...