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3 Steps to Finding Your Personal Brand

 

Today I’m going to give a brief overview of how to find your personal brand. After reading the chapter about personal branding in the book, The Essentials of Social Media Marketing, by Michelle Charello, I want to share some of the concepts I found intriguing and how you can develop your own! Your personal brand is others' perception of you and you can shape that in many ways. The first step to finding your own personal brand is to look for your target audience. What companies would you like to work for and what part of your degree would you like to utilize? If you don't go to college, that's totally fine. Any training toward your future career can help shape you personal brand just the same. If you’re like me and have a major and multiple other areas of study, it can be hard to decide. I’m majoring in accounting and have it narrowed down to performing audits for various companies in the public accounting field.


The second step to developing your personal brand is to find your passions. How can you align these with how you hold yourself and where you end up? I’m passionate about marketing, so once I’m an established public accountant I would like to move more into the consulting side of accounting. This involves helping a business grow using accounting and innovative ideas.

Finally, I think the most important step to growing your personal brand is to develop goals for yourself to accomplish in the future. I think these goals can be career related or just something you want to accomplish. For me, I would like to work in a small firm for a couple of years, then move up to one of the Big 4 Accounting firms and delve into the consulting side of accounting like I stated earlier. I would also like to teach a college class one day and travel the world.

In conclusion, your experience, passions and goals can shape your personal brand. I'd like to think that most life experiences can help shape who you are and help companies understand your brand and who you are as a person!





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  1. Rachel SpathFebruary 8, 2023 at 12:41 PM

    It is so amazing that you have an idea of what you want to do when you graduate. You have great goals. I am also very impressed by any and all accounting majors. I could never be an accountant. However, my mom has a degree in mathematics and she loves accounting. It was her second choice for a career. You will do amazing in the real world and you will be so successful! Good luck building your brand Hannah!

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  2. Dray VirgoFebruary 9, 2023 at 1:57 AM

    Hey Hannah, amazing post. Although I think you might be crazy for having a degree in accounting. I applaud you for doing something I never could. Math has never fit me hints the marketing major. It is good to see that you have an idea for your future. Not many can say they even know what they want to eat tomorrow.

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