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I Made a Podcast

 

This past week I wrote a podcast on social media trends, specifically how keeping up with the ever-changing world of trends can be an issue. If you’d like to listen to it, I’ve linked it below.

https://www.dropbox.com/s/h92iluu7ftn6l9w/Social-Media-Issue-Podcast.mp4?dl=0

I talked about why it’s important to keep up with trends and how you can do that for your business/company you work for. I think, for a world that’s evolved to spend a good portion of their day online, it can be a blessing and a curse. Social media allows us to be closer together when there’s a big physical distance between us. However, social media can also be addicting, and many (including me) spend way too much time on our phones.


Personally, I don’t participate in trends whether it be on Tiktok or Instagram. But that doesn’t stop me from watching others do them and getting entertainment from it. As I briefly touched on in the podcast, businesses and people trying to sell/market their products to younger consumers would have the best luck on social media. Trying to be relatable to the younger generations and partake in the things we like allows them to get more respect from us. We also tend to be “influenced” by those that are partaking in these trends. Right after Christmas, there was so many people posting “Christmas hauls” and before that, there were many posting “what I want for Christmas” Tiktoks. There are main brands that were popular in those Tiktoks and even now when I think of a specific skincare brand (Laneige or Glow Recipe for example), I associate it with influencers I saw on TikTok marketing it.

In conclusion, I think that keeping up with trends on social media is a daunting task for businesses but could lead to more customers that are loyal to the brand.








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