Pinterest: An App Full of Aesthetic Pictures

Pinterest is one of my favorite social media apps because there’s no pressure to create your own posts. You can if you’re feeling creative, but there’s already a plethora of pictures on the app to look at. For those of you that don’t use Pinterest, you can “pin” pictures you find interesting to “boards”. All the pictures you “pin” will be saved to your home page and to organize them, you can rename the “boards” and save pictures that you find in the future to them. The Pinterest algorithm relies on what you’ve previously pinned and shows recommendations based on what it thinks you would like to look at and what’s popular with similar users on the app. What’s nice about Pinterest is that if you find a recipe or activity you’d like to learn how to do, there’s almost always a link to the website in the post information.

As of right now, my Pinterest feed is full of collages and pretty scenery. What I like about Pinterest is that you can search up almost anything and find so many pictures/websites that pertain to the topic you searched up. I’ve attached a screenshot of my current feed below.

The picture in the bottom left corner of my screenshot shows an ad for Chamberlain coffee, which is Emma Chamberlain’s coffee brand. She is a famous Youtuber and has a very successful business. I’d say Pinterest is an underrated advertising platform. Businesses can promote ads that will show up on people’s feeds. Putting a nice picture on the post and linking to a business website can be very beneficial to finding new customers. The ads I’ve seen have been camouflaged in with the rest of my feed. It never feels like they’re taking up space or time away from my browsing. I’ve seen ads for CoverGirl, CVS and even Huntington Bank!

In conclusion, Pinterest is an underrated marketing platform that more businesses should utilize. However, it is fair to say that Pinterest appeals to a largely female audience, so there isn’t much of a market on this app for men’s clothing or razors for example. Any businesses planning to purchase ads on this social media app should keep this information in mind.

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